About Our SEO Example Term and Website

For my SEO review I am going to use the example term of “Atlanta attorney” and the website of Allen L. Broughton P.C. located at http://www.atlantatriallawyers.com/. This term is competitive with Google having around 27 million pages index in their database.  This term is searched around 1,000 times a month via Google’s Keyword Discover Tool. The majority of websites that do  rank in the top 10, I would classify as mid-level authority sites meaning that you are going to have a decent amount of quality in bound links into your site and webpage to get it to compete for this term.  Our example site fits into this category and currently ranks on the bottom half of the 1st page but due to the local listings and suggested links by Google, moving up the 1st page will help gain more of that high qualified traffic. So let’s see what we can do to move this site up in the rankings, shall we?

Critical Factors For The Term Atlanta Attorney

Overall our example site does a nice job of implementing cricital factors in helping the site optain high search engine rankings such as:

• Allows good patching for the search engines to read via html sitemap.
• Uses a wide range of related keywords in the entire page.
• Uses a wide range of related keywords in the title of the page.

Attorney SEO – Title Tag

Currently the title is “Atlanta, Georgia Injury Lawyers - Atlanta Personal Injury Attorneys” The title tag should contain the phrase we are optimizing for in it’s exact form and at the beginning of the title. My recommendation for the title tag should be – Atlanta Attorney Specializing in Personal Injury Throughout Atlanta, Georgia”.

Body Copy Keyword SEO Usage

Our term, Atlanta attorney is not use in a “H1″ Heading, H2-H4 Headings, in the description tag, , the URL of the page, is not bolded in the copy and images are not optimized.

SEO Attorney Suggestions For Atlanta Attorney Term

• Use the exact keyword phrase in the body copy. Need to get the term Atlanta attorney in the copy 3-4 times.
• Get the term in a H1 headline in the beginning and move the h2-h3 headlines as you scroll down the page.
• Need to get the exact keyword term in the title tag. You can take a look at  my example in the beginning of this post.
• Optimize image names and ALT information with Atlanta attorney. Think Google & Bing Images is my friend!
• Keywords in URL. This is a great place to start prior to writing content.
• Use external links – always good to have links that go off site.
• While you have added your top keyword phrase in the content, use bolding or emphasizing to give the search engines an extra push that this is what the site is all about.
• Need to implement keywords in description tag. It is important to have a good description tag that gives the visitor more detail on what the site is about, includes the targeted keywords phrase in it, and entices the click into the website. I suggest ” Seriously injured in Atlanta? The skilled Atlanta attorneys at Allen L. Broughton, P.C. provide outstanding legal services including Atlanta Georgia personal injury services. Free consultation”. The current description tag is nicely done but just lacks the keywords that we are targeting.
• Be careful with the Flash elements. They are  nicely done on site but to many can cause search engine issues.
• Get an account with Bing Webmaster Tools and for Google Analytics.

Current On Page Grade

In it’s current state, I would grade the on page SEO as a solid B+.  The site is well done, and has some really nice elements on it such as a short form on the right hand side, case results, and call to action to work with other attorneys.  Now the profile page is missing information on one of the key partners and it is highly likely that there is no web analytics (or at least Google Analytics) tracking performance.

I think we just a few of these suggest SEO tweaks this site can make some nice moves to the top 5 position for the term Atlanta attorney and really grab a majority of the clicks from this highly competitive and targeted term.