Content Marketing Strategy

September 15, 2014 by Frank Pipolo Leave a Comment

So the news buzz within the Internet marketing world is content marketing. Content marketing is extremely valuable and successful because it is creating valuable information for your audience as a way to sell your brand without people realizing you’re marketing to them. When you create great content, people view you as an industry expert and return for more. An effective content marketing strategy focuses your efforts and helps generate the best results.

Content Marketing Strategy – Many Flavors

Just as there are many types of content, there are a number of ways to relay a message. Content strategy encompasses a number of very diverse disciplines, including:

Editorial Strategy: sets the standards for all types of content distributed by an organization.
Web Writing: creates content specifically for use on the web ─ a technique very different from standard copywriting.
Metadata Strategy: categorizes what metadata is used and its structure to help organize content in a way that makes sense to readers.
Search Engine Optimization: the act of writing content in a way that helps move it higher on search engine rankings.
Content Management Strategy: the technology needed to properly maintain a company’s content that includes the life cycle of content, how work flows and the infrastructure of its publishing.
Content Channel Distribution Strategy: the plan outlining ways readers can access the content.

While most content strategists are familiar with these different aspects, it can be difficult ─ or even impossible ─ for one person to be an expert in all areas. Organizations may employ a team of professionals to create and maintain a content strategy.

The Basics of a Content Strategy

The content strategy umbrella covers text, graphics, video and audio material distributed through mediums that include blogs, social media posts, email marketing, infographics, website copy, podcasts and more.

A primary element of a successful content strategy is to identify your target audience so you can structure content that fits the audience needs. This includes what you’re saying, how it’s said and what platforms you use to disperse your message. The best content in the world is of little use if not directed at the proper audience.

Identifying your target audience enables you to create content with them in mind such as information that solves a common problem for your audience. Think about and anticipate questions your customers might have. They could even be problems you’ve encountered and solved but others will face. Do your best to address your audience’s questions. This builds trust and positions your company as a subject matter expert people look to for answers.

Planning is Everything to A Successful Content Marketing Strategy

Maintaining a content calendar helps diversify your material, publish time-sensitive topics and identify gaps so you’re never left without something to say. A well-organized plan makes it easy to send content out at appropriate times to have the most impact and largest audience.

Your content strategy should also include looking for content assets that continue making an impact long after you post them. Evergreen content assets ─ blog posts, white papers, webinars, case studies and infographics that have no time element or outdated information ─ can drive traffic for weeks, months and even years without additional effort from you.

When developing content, think about adapting it for other formats or ways to repackage it. This opens the potential to reach a larger or different audience segment without creating new content. A podcast could be transcribed into a blog post or lines from a case study could become social media posts.

These planning steps help ensure your content is high quality. Also, the importance of diligent proofreading cannot be emphasized enough. Someone will catch even the smallest errors that diminish your credibility and make your audience wonder if you’re really a professional, so be sure to only post pieces you’re proud to stand behind.

One way to create credibility is using sound data to add substance to your content and data visualization to present the information in an interesting way.

Your SEO Agency’s Responsibilities – Do You Know What They Are?

February 9, 2012 by Frank Pipolo Leave a Comment

Ever since 1995 Internet marketing and search engine optimization has dramatically grown and changed. This growth has manifested itself in the increasing number of businesses using their traditional marketing, pay per click marketing, and media buying budgets to invest in SEO services when they might have traditionally used it to finance other forms of advertising. With the levels of tools available to measure measure traffic and conversion rates while serving content specifically to a targeted user based on their behavior makes it an attractive prospect for businesses looking for another way of reaching their target demographic. As the search engines have grown, so has the marketplace and I see no reason why the industry will still not evolve. The question I ask to you is ” what should you expect from your SEO agency’s evolution”? Because quite honestly they need to.

Search Engine Optimization Expands

Rewind a few years ago and you can see how a standard search engine optimization campaign would largely consist of an expansive link building strategy, precise keyword research and solid on-page optimization. Let’s not fool ourselves, this today is still the staple of SEO and will be but, a whole host of new methods have been adopted by SEO agencies to give their campaigns more substance and bulk. Strategies that include content management and syndication, competitor research, keyword difficulty analysis, search vertical optimising (local, news, video, product, etc.) and perhaps most importantly social media outreach. These are the strategies that are spreading the boundaries of a traditional search engine marketing strategy and they are the ones that have the potential to yield the best results for clients. Is your SEO agency responsible for these new tactics? Have they try to introduce them to you as part of their on-going SEO strategy? Well they should have but to understand how these changes are affecting SEO agencies, it is worth understanding how these agencies are often structured.

The Structural Set Up Of A SEO Agency

Most SEO agencies have departments – Frank is the sales guy and John and Matt are the account managers. They are responsible for being the management for the agency and the client while establishing KPI’s and goals for the campaigns. Jim is the SEO Tech, Judy is the copywriter/link builder while Tony & Phillip are the programmers. While this departmentalization works well if you are going to use the agency specifically for one SEO service line such as link building, holistic SEO campaigns now require employees to have cross-over knowledge to reach the maximum potential for success. Let’s use a specific example. Google’s new “Freshness update” demands a website to produce high quality content regularly. It is now one of the most important aspects of a SEO campaign as it not only gets a website indexed more often, but it can often be used to develop brand awareness and to build an authoritative and diverse link profile for the website that in turn will help the overall organic placement of the site. We also know that this content has to reach the readers and spread throughout the appropriate online communities including social. We do this through good marketing towards various industry relevant blogs, forums and other social media channels – Judy’s (the copywriter) understanding how these blogs or articles will be marketed is essential in order for this content to be much more effective in an SEO campaign.

The Need For Multi Skilled SEO Personnel

Internal communication becomes paramount here as the increase in SEO techniques happen, clarity of internal communication is more important than ever and employees having a cross-over skillset can be hugely beneficial in SEO campaign management. Judy needs to be somewhat of an SEO tech or at least be trained on the basic principles of search engine optimization in order for her to truly be inline with her job duties and the overall performance of the agency. This may seem small and trivial but it really is not. This is a new responsibility for SEO and search marketing agencies as the evolution of the search engines and their more demanding requirements have to be met in order to achieve a high rankings. Will this change an entire SEO agency’s internal structure or blueprint to success? Of course not but it is worth asking your agency about and having them held accountable on focusing on some of the specific changes so that your SEO grows as the search engines do.

Are You A Web Marketer Or A Strategist”?

One of the biggest changes in the history of search engine optimization happened (and continues to evolve) last year called the Google Panda update – a change in the algorithm that has significantly altered modern SEO practices. The Panda update itself extremely complex yet in theory very simple. Bottom line – Google quality testers analysed a collection of websites they thought were of high quality, and a collection they thought were of low quality. Metrics of these websites are reviewed through means that Google has and we has humans do not and then the quality testers work is leveraged via Google’s algorithm which upgrades the sites that people thought were high quality and downgrading the sites that people thought were low quality. The reason this has affected traditional SEO so greatly is because it meant that producing good content, good accessibility and a strong link profile was no longer the high road to success to rank highly as this doesn’t necessarily equate to quality.
In the post-Panda world, these core SEO values still are the strong center of SEO but thought and strategy must be placed on design quality, improving all-round user experience and building a brand that people trust. Ask your SEO agency this – “Are you a web marketer or a strategist”?

What A Good SEO Firm Does

Good and forward thinking SEO agencies have been more than just “top of the funnel” thinkers for years. Good design, testing, website load times, and creating a positive user experience have been in their toolboxes for years. Has your agency talked to you about these things? Now, creating this positive user experience is a primary objective within an SEO strategy and will positively impact rankings. Search engine users crave this and SEO agencies need to embrace this as another step toward producing content-driven results that avoid the ad-heavy websites that marginalise user experience in favor of making a buck.

You as the client need to know that your SEO agency takes on this new responsibilities. It is no longer acceptable for a search engine marketing firm to just provide the basic SEO services like technically accurate content or to build a website that might be biased towards more frequent search engine indexing. But you as the client have the responsibility to hold your SEO agency accountable as well. You need them to be crafting intelligent, compelling, engaging content that visitors will want to share with their friends and need them to come up with the SEO strategy needed that will help your users deem your site as an authoritative website in your industry. Modern SEO is about creativity and striving for an innovative, professional end product that is optimised for search engine marketing and for user experience – observing how SEO develops from here will be fascinating.

Filed Under: Search Engine Optimization Tagged With: campaigns, optimization, search engine optimization, SEO

Why Dentist Websites Need SEO

August 1, 2011 by Frank Pipolo Leave a Comment

If they don’t even know about you, why will they need your dental services?

It goes without saying that in the world of today, no business can thrive without a healthy marketing campaign to support it. You may have the best product out there, but if you don’t know how to market it to the customers, then it is of no use to you or your business. You might wonder why a dentist would ever need dental marketing services since word of mouth usually works too and dentist SEO and dental search engine optimization seems such an extravagance – nothing can be far from the truth. Not only is dentist SEO and dental marketing service quicker in getting customers than word of mouth, you will find out that’s it is also cheaper.

Some Interesting facts * …

The US has more than two thirds of its population using the internet.
From that population most use the internet for at least 1 or 2 hours daily. Remember people remain online for far longer than that but 1 to 2 hours is the bare minimum.
Most of these people are so used to having information and data on their fingertips due to the Internet, so they look for classifieds online rather than yellow pages.
Most rely on Google search, or other search engines, for classifieds on their area.

Why your dental service needs to be on the Top

The thing about using Google, or any other search engine for that matter, is that people usually tend to just take in the first page of any search result. So say for example, someone is looking for a dentist in North Plainfield in New Jersey, most probably they will type “Dentist North Plainfield NJ”. The result will give thousands and thousands of search results but the user will only go through the first five. That is why dentist SEO and dental search engine optimization are so crucial to making a dentist website. What dental marketing services do is that they ensure that it is your dentist website that ranks among the highest for your area. So that when people do look up a dentist in your area, chances are that it is your services they will go for.

Other areas of marketing, on the other hand, are sometimes unpredictable since with TV and radio ads people might see them as interruptions to their programs. To overcome this, big companies usually rent out a lot TV ad space which costs a lot. Even yellow pages costs an upwards of 30,000 dollars a year! Take the right decision, choose dental marketing services. Don’t stay in the dark, make your website more visible with our excellent SEO tactics.

Results almost instant

Many argue that this is an added cost, but dental marketing services and dentist SEO pay for itself. Usually in a month or two – that is if business is slow! The fact is that with the increased demand of your dental practice, you can easily pay off the dental marketing services and still manage to run a profitable practice.

* http://www.zonalatina.com/Zldata371.htm

Filed Under: Search Engine Optimization Tagged With: optimization, search engine optimization, SEO, TV

Law Firm SEO – Attorney Internet Marketing Services

July 8, 2011 by Frank Pipolo Leave a Comment

There are many ways to categorize a services such as Lawyer SEO, Law Firm Search Engine Optimization, or Attorney Office SEO but the question is why do lawyers need Internet marketing services? The answer can be extremely easy or complicated to answer but the bottom line is that your competitors are taking it away from you!

The number of people on line is continuing to grow every day – to get information, comparison shop, and research important life issues. More than 70% of all Americans are online, 90% of college graduates are online, and 90% of web users are researching while 80% of them are making purchasing decisions. It only makes business sense to be ranking in the top ten for your keywords where they can find you.

Attorney SEO Services

According to a study done by findlaw.com, 25% of all users to their site are looking for an attorney while 50% of those visitors are ready to take the next step and contact a law firm. Below is a graph of findlaw’s traffic over the past year and you can see how it continues to grow giving a great indication of how more people are looking for attorney services.

SEO for lawyers and attorneys will help create brand identity and drive more traffic to your site which in-turn generates more leads. By providing Attorney office SEO you are also proactive in online reputation management which is extremely important for any service including law firms. People will search for attorneys by name and law firm so this helps to bring potential client towards him/her with positive reputation over internet.

Why FP Internet Marketing For Your Law Firm SEO?

We have been providing Internet marketing since 1995 and we have the expertise and a proven track record in law SEO services. If you are a single attorney or law firm, multiple attorneys, or multiple law offices national or regional we have the perfect SEO plan & strategy for you. Our strategy is centered around providing quality traffic that produces business for you and your law firm. Being #1 for “attorney services” is great and produces lots of traffic that will most likely give you zero business but being #1 for keywords that geo targeted such as “Atlanta personal injury attorney” will drive much less traffic but give you more business. Usually Lawyer SEO is geographical based SEO, as specific lawyer works in specific city or state and law varies from state to state or even city by city . So, Our lawyer SEO plans are always created with targeted local SEO. We focus on specific keywords on which targeted visitor will search and work accordingly.

How To Start Your Law Firm Internet Marketing

Very simply fill out our form to right or give us a call. Every “attorney SEO or law firm search engine optimization” company offers free consultation or audit of you SEO health but if you want a true assessment of your site and what needs to be done in order for you to make that site a big contributor to your revenue, we love to have the opportunity to work with you.

Filed Under: Search Engine Optimization Tagged With: optimization, search engine optimization, SEO

Keyword Discovery Targeting For B2B Businesses

June 26, 2011 by Frank Pipolo Leave a Comment

I like to talk about how performing SEO for a B2B client is different than a B2C client. Like all good starting points in a successful search engine optimization campaign, keyword discovery is the heart of it and performing this discovery for a B2B client is much different. I am going to use a client of mine Hire Velocity, a Tampa, Florida based recruitment process outsourcing company as our example.

Keyword Discovery Challanges

Most keyword discovery is based around finding the most relative keywords that are used the most. From a B2C perspective this is something that works very well. Our example site if it was a B2C site we would target terms such as recruitment agency, professional recruiters, or hiring agency. In a B2B environment the terms are different as the “searcher” will be a corporate professional such as a CEO, president, or executive staff member. One of the rule of thumbs that I use when developing my keyword lists for a B2B company is that I look for industry specific than shear numbers. You will be far better off with a #1 ranking for recruitment process outsourcing (which yields 1,000 exact match searches a month) vs. recruitment agency (which yields 100,000 exact match searches a month).

Get As Long Tail As You Can

Some experts have said that the long tail is dead. I totally disagree with this statement and will go to my grave optimizing for the long tail keywords. My philosophy on the long tail keyword is simple. I would take a keyword that gives my 5 visitors and 3 convert than a keyword that gives me 100 visitors and 3 convert. These terms can be product based such as applicant tracking system or solution based such as employee screening.

Tie Into Your Assets

So your you have done a great job of achieving a top page placement for “employee screening”! Great job but what do you have to offer them that will get them to fill out your lead form or call you? You need authoritative assets that will give the potential client the real sense that your company knows their business and that confirms the keywords you have optimized for. These types of assets are:

Videos
White Papers
Guides
Webinars
Infographics
Surveys/Polls
Case Studies

Industry Specific Pages

My client provides recruitment solutions for many different types of industries such as IT, Sales, Engineering, Insurances, etc. You need to have pages created specifically tailored to these industries. You need to speak their language as they are looking for terms that are related to their specific needs. Start off with pages that are the most popular industries you currently work for and cross link them to industry specific demos, evaluation tools, and technical documents.

Conversion Optimization Is A Must

Like any lead generation sites, conversion optimization is a must in order to increase the opportunity to obtain more leads. Most B2B sites are lead generation sites so perform these basic optimization tactics:

Always have a lead form or call to action on each page in the “above the fold” area.
Test headlines, images, colors, button shapes and button wording.
Make sure phone numbers are present on all pages.

Filed Under: Search Engine Optimization Tagged With: Hire Velocity, optimization, search engine optimization, SEO

Tampa SEO Service Provider

June 25, 2011 by Frank Pipolo Leave a Comment

Does it matter if you are a local SEO service provider in the Tampa Bay area? It really all depends

on your personal preference. Some companies feel more comfortable than others by having an Tampa Internet marketing company that lives and breathes within the same local area. One that can schedule a meeting and be at their client’s office within a few hours while others feel that search engine optimization services are about just getting the results. No matter what your thoughts are about Tampa, Florida SEO services, FP Internet Marketing is here to help your online marketing succeed.

We provide Tampa, FL Internet marketing services to clients in Tampa, FL, and nationwide. Our primary focus is optimizing websites so that they can be found at the top of the search engines & increase their web visibility, but most of all drive highly qualified traffic to your website that will be looking for the products or services that you provide? SEO is not rocket science or brain surgery really as any mid-level SEO firm can provide traffic to your site but is that traffic ready to purchase what you have to offer? This is we feel the difference that makes us stand out.

Why Allow Us To Be Your Tampa Bay SEO Provider?

There are over 175 SEO companies in Tampa as we speak with the majority of them being only a few years old. 10% of those companies have been around for 3+years, the rest are new to the business. My team has been providing search engine optimization and Internet marketing services since 1995 while having the track record to prove it! Very few SEO specialists, yet companies can say this. We believe that having industry longevity is the key to success. We have seen everything that the world of Internet marketing has thrown out there and we are ready to handle what is going to happen in the future.

The SEO Tampa Service Provider Challenge

We are so confident that our search engine marketing services are that good we are throwing down the ultimate challenge, a Tampa SEO throwdown! Below are some of the best rated SEO firms in Tampa, Florida. Visit their sites, call them, get a quote for their services then come to us and let us quote you the same services. If you feel that they can provide you the level of expertise and service that we can not and you sign a contract with another firm I will provide one month of Tampa link building services for free! No strings or fine print!

Local Motion SEO, LLC

(813) 907-828327535

Kirkwood Cir, Wesley Chapel, FL 33544

http://www.localmotionseo.com

Trilufix

(813) 885-50727908

W Hanna Ave, Tampa, FL 33615-3325

http://www.trilufix.com

Leverage Digital Media, Inc.

Phone: (866) 611-6267

400 N Ashley Dr Ste 2600, Tampa, FL 33647

http://www.leveragedigitalmedia.com

W3Evolutions LLC

Phone: (941) 371-7929

PO Box 52881, Sarasota, FL 34232-0324

http://www.w3evolutions.com

Mimcorporate

(941) 580-72101400

10th St W, Bradenton, FL 34205

http://www.getfound-online.com

Filed Under: Local SEO Tagged With: FL, optimization, search engine optimization, SEO

Social Media Facts and Myths

June 14, 2011 by Frank Pipolo Leave a Comment

Many people have asked me about social media myths and what are the real facts when adapting social media into your marketing strategy. The answer is pretty simple in that your need to be interacting with your customers. Social media myths have the ability to stop your taking the leap into implementing this necessary marketing strategy, but which myths are fact and which are fiction? The truth may surprise you. Here are some of the top myths:

Social media is not where my customers are:
False. This is the biggest myth out there as all online customers are online. Your customers are on social media but you have not tapped them yet. According to Socialmediaexaminer.com, roughly 80% of females surfing the internet say they have become fans of a product or brand on a social network site. At least 72% said they discovered a new product through social media. Social networking and media can greatly influence your customer base, if you’re out there making an effort to reach them.
Social media isn’t Measurable
Difficult? Yes, but not measurable is incorrect. Social media marketing and other Internet marketing strategies have different interaction mechanisms, so trying to evaluate and determine potential customers and purchase intent is a new skill for many marketing specialists. Things like shares, likes, mentions, and follows are extremely important to gauge your social media marketing and with recent updates by Google and Bing it will actually help you in your search engine optimization. It is possible to track the impact social media is having on your bottom line.
Social media marketing will take to much time
I say 1 hour a day. Custom content is the key and it takes just a little time to engage with your customers. Social networks are easy to be a part of as all you have to do is simply talk with users about interesting topics. You’ll quickly understand that interaction through social media is very similar to carrying on a conversation offline. There are a variety of tools that can make interaction much easier such as TweetDeck for Twitter interaction and Ping.fm to post updates to multiple profiles from a single place. It is important to remember to implement a social media policy within your business and to encourage employees to engage with customers as well.
Negative comments/reviews will kill my business
Don’t worry about negative comments on your social media sites. Matter of fact a few negative comments is not a bad things as there is nothing in the world that everybody likes. While nobody wants to see negative feedback about their company or product, bad reviews actually establish authenticity, help promote your customer service standards and act as a public platform to “wow” the masses through a rapid response. Social marketing instills transparency into business operations – if a customer chooses to post negative feedback, you’re given a big opportunity to make the situation right. Your efforts won’t go unnoticed; people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints.

Filed Under: Social Media Marketing Tagged With: optimization, search engine optimization

Facebook Fan Page Design

April 28, 2011 by Frank Pipolo Leave a Comment

As we all know social media has exploded in terms of it being a very crucial part of your search engine marketing strategy. I have asked Marco from MDO Studio who’s been very successful in customizing, branding, and designing Facebook Fan Pages to talk a little bit about how you can customize your own Facebook fan page very easily.

Why Create A Facebook Fan Page?

One quick glance at Facebook’s statistics and it’s easy to realize why your business needs to have its own Facebook fan page. With over 400 million active users, Facebook is the number 2 most visited website on the entire World Wide Web! There are more than 3 million active Pages on Facebook. More than 20 million people become fans of Facebook Fan pages each day. Moreover Fan pages have created more than 5.3 billion fans! Even more important, Facebook Fan pages offer businesses a way of interacting with their fans in a way that was unthought-of just a few years ago. Fan pages offer a place where you can listen to your fan-base, engage in a dialog, ask and answer questions, advertise special offers, drive traffic to your main site, promote your brand and so much more.

Facebook does a pretty good job of keeping all fan pages looking very consistent, effectively limiting the way business pages are laid out, their color palettes and overall design. One area where creativity and freedom can flow with some restraint is the profile picture.

Facebook Profile Picture Size – Customizing

The profile picture is an area located on the top left of all Facebook pages. The maximum Facebook profile picture size is 200 x 600 pixels. Bigger images are resized proportionally to fit these dimensions. While some people would find the constraint of these dimensions limiting, there are very imaginative web designers that have found truly creative solutions that integrate very well the profile picture size with the entire Facebook page layout. You can use this key piece of real estate to its full advantage by adding logos, slogans, descriptions, contact information, URLs, etc. Unfortunately you can’t add any hyperlinks to your Facebook profile picture, but you can definitely communicate your message in that space.

Working with thumbnails in Facebook is a little bit trickier and a lot more limiting than custom profile pictures. The dimensions for the Facebook thumbnail size are set at 50 x 50 pixels. When customizing your thumbnail, Facebook lets you move the selected area for the thumbnail up, down, right or left but always keeping the pre-selected width / height proportions the same. It’s almost like looking at a shrunk version of the profile picture through a window: only that boxed area will be shown as the thumbnail. There are logos that look perfect on the profile picture but don’t fit the thumbnail area, and designers have to get really creative in order to have a profile picture and thumbnail combination that looks good and makes sense. Sometimes a client’s logo will not be the best option for a thumbnail picture, because at a 50 x 50 pixel size, they may become unrecognizable.

Take a look at these custom profile pictures for Facebook fan pages. Some of these communicate a great deal at first glance about services provided, contact information, etc.; while others have integrated their profile picture with Facebook’s design very well.

Customizing your profile picture may not sound like much, but it definitely can make your business stand out, communicate what your company does, push your contact information and promote your brand. On the second part of this article I will discuss the FBML application, custom tabbed pages and wall tabs.

Filed Under: Social Media Marketing Tagged With: optimization, search engine marketing, search engine optimization, SEO

Houston Bankruptcy Attorney – SEO Review

April 25, 2011 by Frank Pipolo 1 Comment

In this search engine optimization review we are going to look at the term Houston bankruptcy attorney and use the the site of Houston, Texas bankruptcy attorney P.J. Franklin located at www.pjfranklin.com. So let dive into the on page SEO review and see what we can do to get this site up higher in the rankings.

SEO Keyword Difficulty-Houston Bankruptcy Attorney

Overall our term is considered a moderately competitive meaning the majority of the sites listed one the first page have a moderate level of authority for both their domain and the page that is ranking well. Google has approx. 400,000 pages in it’s index which is a small amount of total index pages. The term itself will be used around 1,000 times in it’s exact form per month so this gives a nice mixture for a site to move forward in the rankings.

Diamond SEO Factors For The Law Offices Of P.J. Franklin

Overall the site is a little low in terms of search engine authority in comparison of the top ten listings. The site only has 4 of its pages index (stored) in Google which could mean their might be a search engine crawl issue. The site has 26 other domains linking into this site which is about 75% lower that the average of the top 10 sites listed but it can be enough to compete.

The site does implement Google Analytics but does not use any webmaster tools from Google or Bing. This should be done immediately. The site does allow the search engines to craw it effectively but should implement Google and Bing webmaster tools to get valuable Houston SEO data and introduce a XML sitemap. I also like the broad usage of keywords in the title of the page.

Gold Houston Attorney SEO Factors

The site does a nice job from going to the “Black Hat” SEO site by not keyword stuffing in the body and the title, as well as not using multiple title tags within the site. Keyword placement around Houston bankruptcy attorney is also well done but we can talk later about the things that can be changed.

Silver Houston Bankruptcy Attorney Factors

This area of SEO gets a C grade as it avoids keyword stuffing, has sufficient words and characters within the document and the title. It also does a nice job of using related keywords in the title.

Bronze Houston SEO Review Factors

I would also grade this area a C as it does not try to stuff keywords in the description and URL of the page while having at least 300 words of indexable content.

Iron SEO Factors

I would grade this page a A minus as it does the majority of the these iron SEO factors right such as:

Good page title length.
Avoids keyword over optimization (no more than 2 major keywords per page to rank for).
URL length and structure are good.
Length and keyword usage in the description.
Use of only 1 H1 headline.
Does not over utilize linking to internal and external pages.
Does link out to external sites.
Uses keywords in the H1 heading.

Houston SEO Attorney Suggestions

So here is what I would do to really make this site optimized:

Would get more broader terms throughout the page. You can take a look at Google’s Wonder Wheel and this picture to the right to see other related terms you can include.
Use the key term (Houston bankruptcy attorney) at least 4 times in the page.
Get the exact keyword in the title.
Use the exact keyword in a image name and the ALT text.
Try to name a page URL with the exact keywords.
Would add the exact keyword in the H1 tag.
Would bold or emphasize the exact keyword in the body copy.
Lower the character count in the description to 150 characters.
Remove the usage of the keyword tag.
Implement usage of Bing and Google Webmaster Tools.
Remove Flash animation and use Gif animation.

Final Bankruptcy Attorney Grade

I give it a C+ grade. Given the type of competition and implementing the suggested SEO tweaks I can see top 10 placement fairly easily.

Filed Under: Search Engine Optimization Tagged With: optimization, search engine optimization

Atlanta Attorney SEO Review – Georgia Personal Injury Search Engine Optimization

April 18, 2011 by Frank Pipolo 5 Comments

About Our SEO Example Term and Website

For my SEO review I am going to use the example term of “Atlanta attorney” and the website of Allen L. Broughton P.C. located at http://www.atlantatriallawyers.com/. This term is competitive with Google having around 27 million pages index in their database. This term is searched around 1,000 times a month via Google’s Keyword Discover Tool. The majority of websites that do rank in the top 10, I would classify as mid-level authority sites meaning that you are going to have a decent amount of quality in bound links into your site and webpage to get it to compete for this term. Our example site fits into this category and currently ranks on the bottom half of the 1st page but due to the local listings and suggested links by Google, moving up the 1st page will help gain more of that high qualified traffic. So let’s see what we can do to move this site up in the rankings, shall we?

Critical Factors For The Term Atlanta Attorney

Overall our example site does a nice job of implementing cricital factors in helping the site optain high search engine rankings such as:

Allows good patching for the search engines to read via html sitemap.
Uses a wide range of related keywords in the entire page.
Uses a wide range of related keywords in the title of the page.

Attorney SEO – Title Tag

Currently the title is “Atlanta, Georgia Injury Lawyers – Atlanta Personal Injury Attorneys” The title tag should contain the phrase we are optimizing for in it’s exact form and at the beginning of the title. My recommendation for the title tag should be – Atlanta Attorney Specializing in Personal Injury Throughout Atlanta, Georgia”.

Body Copy Keyword SEO Usage

Our term, Atlanta attorney is not use in a “H1” Heading, H2-H4 Headings, in the description tag, , the URL of the page, is not bolded in the copy and images are not optimized.

SEO Attorney Suggestions For Atlanta Attorney Term

Use the exact keyword phrase in the body copy. Need to get the term Atlanta attorney in the copy 3-4 times.
Get the term in a H1 headline in the beginning and move the h2-h3 headlines as you scroll down the page.
Need to get the exact keyword term in the title tag. You can take a look at my example in the beginning of this post.
Optimize image names and ALT information with Atlanta attorney. Think Google & Bing Images is my friend!
Keywords in URL. This is a great place to start prior to writing content.
Use external links – always good to have links that go off site.
While you have added your top keyword phrase in the content, use bolding or emphasizing to give the search engines an extra push that this is what the site is all about.
Need to implement keywords in description tag. It is important to have a good description tag that gives the visitor more detail on what the site is about, includes the targeted keywords phrase in it, and entices the click into the website. I suggest ” Seriously injured in Atlanta? The skilled Atlanta attorneys at Allen L. Broughton, P.C. provide outstanding legal services including Atlanta Georgia personal injury services. Free consultation”. The current description tag is nicely done but just lacks the keywords that we are targeting.
Be careful with the Flash elements. They are nicely done on site but to many can cause search engine issues.
Get an account with Bing Webmaster Tools and for Google Analytics.

Current On Page Grade

In it’s current state, I would grade the on page SEO as a solid B+. The site is well done, and has some really nice elements on it such as a short form on the right hand side, case results, and call to action to work with other attorneys. Now the profile page is missing information on one of the key partners and it is highly likely that there is no web analytics (or at least Google Analytics) tracking performance.

I think we just a few of these suggest SEO tweaks this site can make some nice moves to the top 5 position for the term Atlanta attorney and really grab a majority of the clicks from this highly competitive and targeted term.

Filed Under: Search Engine Optimization, Uncategorized Tagged With: optimization, search engine optimization, SEO, URL