You might be working with another SEO firm or Agency and they have talked about a great SEO strategy called guest post outreach in which the individual or firm reaches out to other blog sites and pitches the idea (s) for writing content on their site in exchange for links back into your site. It is usually a smart practice for each site proprietor to forcefully police their outward links. Nevertheless we have always been a big believer in the power of guest posting as a valid, highly-effective, white hat link building and site content production strategy. In reality we have been suggesting the practice as far in the past as 2010.
That advice hasn’t changed. The most significant consideration is one you have properly identified the correct blog does the content benefit your website audience? If it does, then that consideration, more than any other ( including the external link you are giving ) must be at forefront of your decision making process. Now, that having been said, there completely exist some best practices you must implement when deciding the “good” from the “bad” via guest post content. Here are our top 3 tips we advocate blog and site controllers use when gauging potential guest post content submissions :
- Does the post enhance the value of your blog audience? Is the post freed from grammar and spelling errors? Does it supply a clear benefit or discernment on a problem that your internet site and content audience will be far better off from having read? Penguin and Panda have only added to the Content is King discourse. The guest post must be topically applicable and match the content already existing on your blog.
- Is the post a hundred percent fresh content? Obviously this is an easy choice but it is critical you conduct due-diligence and ensure the submitted content hasn’t been syndicated or printed somewhere else. Guest post submissions, more than any other content medium, have a tendency to have cloned content issues due to load issues on the writer. Copied content is a major trigger for any search engine and will do you more damage than good if you erroneously accept a submission without initially researching the uniqueness of that submission. To see unpublished articles for copied content issues you’ll need to use either a premium upgrade on sites like Copyscape or paste the file as a .txt doc into a free tool like Plagiarisma.
- Author’s external links. The accepted practice nowadays for guest posts is to provide one dofollow backlink to the author’s site in the author’s box or bio. Any external links from inside the tract content itself should be heavily policed by you and link to a resource that adds some value to the work and audience. We know that “in-context” links are the best but where the author links to after the post goes live is a big challenge. Here is a great example of this – http://goingconcern.com/post/how-completely-bomb-cpa-exam-five-easy-steps. Nice authoritative site with good engagement and related content but look at the in text link. I know I do not want my name or client related to that. Links to sites the writer controls or keyword-rich anchor texts in the article should be minimized or eliminated fully. As for the dofollow link to the writer, you need to use your best judgment. If you’d like to offer a keyword-rich anchor text link that is fine, but if you’ve any doubts on the site then just link back by a direct non-anchor text rich link and go on.
We positively still accept the power of guest blogging as a realistic method to get not only top quality content for your own site audience but as a strategy you need to use to bump out your own content and achieve niche-related dofollow links. Nevertheless blog owners should carry on employing their best judgment when accepting submissions. By paying special notice to the above 3 best practices, we are assured you can make the strategy of guest blog posting a welcome boost to your content generation and link building.