Many business owners to do not think of their online reputation until it is to late. There is nothing more important than its online reputation and online public relations. Customer reviews, both positive and negative can dictate the success or failure of a business. This is why it is so important to have an understanding of what is being said, aggressively address the negative, and how to emphasize your market with the positive image you want your customers to see. FP Internet Marketing’s online brand reputation management services can help monitor, repair, or establish your brand.
So What is Brand Reputation Management?
Honestly, it is protection of your brand, names, or products from having negative web pages from entering the top 10 positions on the search engine result pages (SERPS). Protection is done by having quality content, other sites that portray a positive image of the brand, and social media profiles are active and developing authority. We aggressively link build into these strategic areas so that they can obtain placement in the top positions within the search engines.
How Can You Manage My Online Reputation?
It all starts with reporting. We examine your online reputation in many strategic areas such as,press, blogs, forums and what appears in the search results. We research your brand reputation, website, keywords, key phrases, key employees and other names associated with your company. We continue to monitor your website’s presence and to remove the negative search results from appearing in the top 10 listings. Sometimes it can be much harder than this and we can advise you on more advanced methods to help gain further control of your brand name in the top 10 listings.
Reputation Management Starts With Monitoring
Every day brings new mentions and citations to the Internet. Reputation management is not a “set it and forget it” strategy. Continued monitoring and protection starts with a plan. Here are some of our core concepts to it:
- We use multiple tool sets that give real time updates and mentions to your brand name and terms throughout the Internet
- Immediate attention and response to negative comments or entries
- Aggressive promotions and encouragement of favorable mentions
- Constant updating and creation of new, positive brand mentions
How Do We Protect Your Brand?
- Proactive promotion of supportive mentions of your brand
- Create favorable online references on highly authoritative websites such as Amazon
- Utilize social media profiles to create positive buzz and use to push down the negative reputation
- Create opportunities to encouraging positive feedback
- Dominate of the top 10 Search Results for your name
Brand Online Management Services – Our Pricing
|Brand Management Package||Bronze||Silver||Gold|
|Monitor Top Brand Mentions||10||20||30|
|Monitor Top Website Mentions||10||20||30|
|Monitor Top Name Mentions||10||20||30|
|Social Media Analysis||N||Y||Y|
|Develop Social Media Plan||N||Y||Y|
|Recommend BOMS Plan||N||Y||Y|
|Link Building Plan||N||Y||Y|
|Execute Link Building Plan||N||N||Y|