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Data Visualization Techniques

September 17, 2014 by Frank Pipolo Leave a Comment
Data Visualization Techniques

Data visualization and the techniques to create them are a huge part of an content marketing strategy.  People, including the audience you want to reach, are besieged by information overload. Bombarded by thousands of words every day, it’s no wonder the average person only reads about 28% of the text on a page. Conveying your content, especially content that includes useful data, in a visually appealing manner makes people pay attention. Data visualization brings life to your message and makes it stand out.data visualization techniques being drawn on lightboard

In marketing you want to present your content in a unique way to capture an audience’s attention. You also want content people find interesting and useful. These are some steps to accomplish both through data visualization:

Data Visualization Techniques

1.) Focus on Your Audience
Knowing your audience, their pain points and motivations is key.  Think of questions they have and search for a way to find answers using data from a reliable source. For example, if you think your audience of small business owners have questions about social media, you could create a story about the number of companies incorporating social media in their marketing strategy and their results. People love stories they can personally relate to, especially stories that are told through visual content.
2.) High-Quality Data is the Key
Finding quantifiable data to support your points is essential as it will set you as a thought leader. You can typically find high-quality information online on .gov, .edu, .org, and reputable .com sites. It’s important to use only information from a trustworthy source to ensure data is accurate.
Make sure you have a solid understanding of the data you’re working with. You can’t tell a story or judge its validity without knowing who collected it, when or the reason it was gathered. Any confusion on your part emerges in your content and diminishes your credibility.
3.) Create a Personalized Experience
It’s important that your content guides users by letting the facts and data portray the information you want instead of pushing them to a conclusion. Provide in-depth information and well-rounded background. Letting people form their own opinion also gives your content credibility.
4.) Perfect the Art of Storytelling
Portraying data visually allows stories to be told in a more engaging and entertaining manner than text. When done properly, a visual presentation can address a common problem and explain how a product or service might provide a solution. Visual content can be presented in a number of ways, including bar, fever or pie charts, infographics, mappings, lists, and more. It’s important to choose a method that’s easy for readers to absorb the information.
5.) Use Graphics to Tie Your Message Together
Graphics serve as a great way to enhance visual content and assist the storytelling process. Choose graphics that appropriately support your story and the importance of it. This emphasizes your main points and makes them jump from the page. Graphics can help add a human component to the mix that people can relate to. The best graphics can tell a story using few or no words, keeping your message short, simple and easily digestible.
Data visualization lets you convey your message in a manner people want to view. Pairing solid data with graphics can tell an interesting story that makes an impact. This helps the reader understand your main points while providing the opportunity to personalize it to fit their own lives.

Filed Under: Content Marketing Tagged With: Data Visualization Techniques, small business owners

Content Marketing Strategy

September 15, 2014 by Frank Pipolo Leave a Comment
Content Marketing Strategy

So the news buzz within the Internet marketing world is content marketing. Content marketing is extremely valuable and successful because it is creating valuable information for your audience as a way to sell your brand without people realizing you’re marketing to them. When you create great conthanding writing on whiteboard saying content marketing strategyent, people view you as an industry expert and return for more. An effective content marketing strategy focuses your efforts and helps generate the best results.

Content Marketing Strategy – Many Flavors

Just as there are many types of content, there are a number of ways to relay a message. Content strategy encompasses a number of very diverse disciplines, including:

  • Editorial Strategy: sets the standards for all types of content distributed by an organization.
  • Web Writing: creates content specifically for use on the web ─ a technique very different from standard copywriting.
  • Metadata Strategy: categorizes what metadata is used and its structure to help organize content in a way that makes sense to readers.
  • Search Engine Optimization: the act of writing content in a way that helps move it higher on search engine rankings.
  • Content Management Strategy: the technology needed to properly maintain a company’s content that includes the life cycle of content, how work flows and the infrastructure of its publishing.
  • Content Channel Distribution Strategy: the plan outlining ways readers can access the content.

While most content strategists are familiar with these different aspects, it can be difficult ─ or even impossible ─ for one person to be an expert in all areas. Organizations may employ a team of professionals to create and maintain a content strategy.

The Basics of a Content Strategy

The content strategy umbrella covers text, graphics, video and audio material distributed through mediums that include blogs, social media posts, email marketing, infographics, website copy, podcasts and more.

A primary element of a successful content strategy is to identify your target audience so you can structure content that fits the audience needs. This includes what you’re saying, how it’s said and what platforms you use to disperse your message. The best content in the world is of little use if not directed at the proper audience.

Identifying your target audience enables you to create content with them in mind such as information that solves a common problem for your audience. Think about and anticipate questions your customers might have. They could even be problems you’ve encountered and solved but others will face. Do your best to address your audience’s questions. This builds trust and positions your company as a subject matter expert people look to for answers.

Planning is Everything to A Successful Content Marketing Strategy

Maintaining a content calendar helps diversify your material, publish time-sensitive topics and identify gaps so you’re never left without something to say. A well-organized plan makes it easy to send content out at appropriate times to have the most impact and largest audience.

Your content strategy should also include looking for content assets that continue making an impact long after you post them. Evergreen content assets ─ blog posts, white papers, webinars, case studies and infographics that have no time element or outdated information ─ can drive traffic for weeks, months and even years without additional effort from you.

When developing content, think about adapting it for other formats or ways to repackage it. This opens the potential to reach a larger or different audience segment without creating new content. A podcast could be transcribed into a blog post or lines from a case study could become social media posts.

These planning steps help ensure your content is high quality. Also, the importance of diligent proofreading cannot be emphasized enough. Someone will catch even the smallest errors that diminish your credibility and make your audience wonder if you’re really a professional, so be sure to only post pieces you’re proud to stand behind.

One way to create credibility is using sound data to add substance to your content and data visualization to present the information in an interesting way.

Filed Under: Content Marketing Tagged With: Content Marketing Strategy, Editorial Strategy, Metadata Strategy, search engine optimization

PPC Agency | What To Look For In Your Paid Search Marketing

February 19, 2013 by Frank Pipolo Leave a Comment
PPC Agency | What To Look For In Your Paid Search Marketing

Pay Per Click Management Services

Pay per click marketing is a great way to quickly get your site in front of your potential customers. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your ROI. The question is what do you need to look for when researching and finding the best pay per click management professionals?  Having the right partner will strategically manage your campaign (or offer pay per click consulting) so your message reaches the largest audience possible, while SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful marketing service can help you start building a strong customer base today.paid-search-marketing-strategy

Keyword Research:

The first step in SEO, PPC and other search marketing strategies is to identify the best possible keywords that your target audience is using to find products or services. Proper keyword research is critical to online success. Has your agency given you input on this?  This is necessary for any  pay per click service  to help you with by choosing the right keywords that will convert visitors into paying customers. Carefully targeting your campaign from the beginning will save money and ensure greater success.

They should also give you some insight in how they have done this from various sources including but not limited to website copy, search engine tools, and competitive reviews. Broad match, Exact match, Phrase match, and Negative match types are utilized to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into two levels:

  • Top performing – most likely these will be brand related terms, sku numbers, product names, etc.
  • Low performing – more generic terms – example running shoes vs nike running shoes.

Competitive PPC Analysis:

Do you know who is targeting your desired keywords? How many companies are competing for the same traffic? What is your competition doing? Are they missing opportunities on which you can capitalize? Are they doing something you can do better? All good PPC agencies will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop strategies to reach the top of the rankings and stay there.

Contextual Advertising (Better Know Has The Content Networks):

Contextual advertising is about delivering the right message on the right website. This strategy places ads that appear within a website rather than on search engine results pages. A good search company will help you set up and manage your contextual advertising so you can target the right customers on the right sites. They will also continue to optimize this as time go on as the content network is always changing.

PPC Analytics & Reporting:

To make the most of your pay per click optimization campaign, a high level of studying website analytics is a must in order to make the appropriate changes.  Studying the relevant metrics like cost per click, cost per lead or sale, and lifetime value must be related  to the site to determine keyword performance. Your new agency must understand your business and provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign. It is always better to find a PPC agency that has experience in your industry.  Right off the bat they will know the KPIs and be able to optimize to them.

As data is collected, it is necessary to analyze results. The question to ask is – does your agency look at this on a daily basis at minimum. Daily review ensures trends are identified early on to improve campaign results. If your agency is looking at your account data less than once a day, run Forest run! They should also be giving you valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. This should provided in detailed reporting on the most critical data points to help grow and develop your PPC campaign. The devil is in the details when it comes to reporting.  If it is just an ad-hock report or just a bunch of numbers in Excel, that is not what your looking for.  Ask your potential agency to give you sample reports from other companies.

Keyword Bidding:

As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance. This will ensure budget dollars are spent efficiently. This is critical as mist agencies charge on the overall spend.  This is also where it can be counter productive as your goal is to get the best ROI,and theirs is to get maximum revenue. Most good agencies will see the value in longevity, not the high billings. Push them in the  interview process to see what their main objective are and ask them for case studies that show what they say.

Filed Under: Paid Search Marketing Tagged With: Keyword Bidding, Keyword Research, PPC, ROI

Enterprise SEO

February 17, 2013 by Frank Pipolo Leave a Comment
Enterprise SEO

If your are an in-house SEO department or an agency, SEO from an enterprise level is always going to be challenging   The challenges need to be understood before you can overcome them and be as productive as possible. Let’s talk about some of the main ones:

  • Education of SEO – Executives love the results of SEO but have very little understanding of the investment that is needed to succeed. If you ar an agency, you tend to be more always chasing the “why do we need them, we can do this in-house”.  If you are in-house, you have a ton of competition with other media sources like paid search, email, media buying, affiliates, etc.   Performing enterprise SEOYou also have to deal with “to many cooks in the kitchen” where everyone has a piece of the responsibility.   From technical and architectural upkeep, content writing and creation, design, social media, press, are great examples. With all of these influences, you can bet disagreements will happen. This is where you need to be an expert in educating all.  Honestly, it does not take much to do this but it is time consuming.  Quick presentations, links to specific articles that you put company specifics to, and showcasing competitive SEO strategy (and results) will do this.  
  • Lack of solid teamword – We all know everyone is busy and they are not just sitting around waiting for SEO to come up with tasks that need to be completed.  We also have different KPIs to hit. Each one has explicit metrics and goals that they must hit annually so as to be presumed successful in their position. These goals and metrics don’t always align cross-departmentally, which can lead to things not being done that would help what everybody’s final goal should be – increase income or business price for the company. An instance of this is when the SEO team knows that there are basic issues with the site that are prohibiting it from ranking as well as it might , for example non-original content. Because they rely without delay on the Information Technology department to carry out code changes like redirects, canonical tags, country-specific XML sitemaps, etc.

Solving These SEO Challenges

Communication plain and simple – What makes SEO so challenging is that your results (and worth) is based on others.  You need overall buy-in for all factors within a company.  An occasional email won’t cut it. You need to be able to have open discussions with all facets of an organization including with higher and upper management, with promoting departments, I. T. departments, content writers, branding groups. The list could go on. The point is you must create an environment where SEO is a company-wide adoption where everybody understands its goals and how their individual roles can and do at once influence organic search performance and in turn company performance.

I like to have customized meetings that include easy to understand graphics and presentations to show results, reports promoting the work you have done and the results you have achieved. In the final analysis you need to be pro-active in promoting the value of SEO.  I have found success by using WebMaster Tool results to show the impact of work done and then having open discussions with that department on what their ideas are to continue the momentum.

If the client is really big, I highly recommended an SEO project manager, who’s sole job is communication. Marketing team rarely have SEO  on the top of mind so it is really important to have that “face” within that team.   

Filed Under: Search Engine Optimization Tagged With: code, Information Technology, paid search, SEO, XML

Guest Post Opportunity Bliss

October 1, 2012 by Frank Pipolo Leave a Comment
Guest Post Opportunity Bliss

having the right guest blogging opportunities is a must in determining the right guest post wanted for you and your client.

You might be working with another SEO firm or Agency and they have talked about a great SEO strategy called guest post outreach in which the individual or firm reaches out to other blog sites and pitches the idea (s) for writing content on their site in exchange for links back into your site. It is usually a smart practice for each site proprietor to forcefully police their outward links. Nevertheless we have always been a big believer in the power of guest posting as a valid, highly-effective, white hat link building and site content production strategy. In reality we have been suggesting the practice as far in the past as 2010.

That advice hasn’t changed. The most significant consideration is one you have properly identified the correct blog does the content benefit your website audience? If it does, then that consideration, more than any other ( including the external link you are giving ) must be at forefront of your decision making process. Now, that having been said, there completely exist some best practices you must implement when deciding the “good” from the “bad” via guest post content. Here are our top 3 tips we advocate blog and site controllers use when gauging potential guest post content submissions :

  1. Does the post enhance the value of your blog audience?  Is the post freed from grammar and spelling errors? Does it supply a clear benefit or discernment on a problem that your internet site and content audience will be far better off from having read? Penguin and Panda have only added to the Content is King discourse. The guest post must be topically applicable and match the content already existing on your blog.
  2. Is the post a hundred percent fresh content? Obviously this is an easy choice but it is critical you conduct due-diligence and ensure the submitted content hasn’t been syndicated or printed somewhere else. Guest post submissions, more than any other content medium, have a tendency to have cloned content issues due to load issues on the writer. Copied content is a major trigger for any search engine and will do you more damage than good if you erroneously accept a submission without initially researching the uniqueness of that submission. To see unpublished articles for copied content issues you’ll need to use either a premium upgrade on sites like Copyscape or paste the file as a .txt doc into a free tool like Plagiarisma.
  3. Author’s external links. The accepted practice nowadays for guest posts is to provide one dofollow backlink to the author’s site in the author’s box or bio. Any external links from inside the tract content itself should be heavily policed by you and link to a resource that adds some value to the work and audience. We know that “in-context” links are the best but where the author links to after the post goes live is a big challenge. Here is a great example of this – http://goingconcern.com/post/how-completely-bomb-cpa-exam-five-easy-steps.  Nice authoritative site with good engagement and related content but look at the in text link.  I know I do not want my name or client related to that. Links to sites the writer controls or keyword-rich anchor texts in the article should be minimized or eliminated fully. As for the dofollow link to the writer, you need to use your best judgment. If you’d like to offer a keyword-rich anchor text link that is fine, but if you’ve any doubts on the site then just link back by a direct non-anchor text rich link and go on.

We positively still accept the power of guest blogging as a realistic method to get not only top quality content for your own site audience but as a strategy you need to use to bump out your own content and achieve niche-related dofollow links. Nevertheless blog owners should carry on employing their best judgment when accepting submissions. By paying special notice to the above 3 best practices, we are assured you can make the strategy of guest blog posting a welcome boost to your content generation and link building.

Filed Under: Link Building Tagged With: SEO

Google News Updates

June 6, 2012 by Frank Pipolo Leave a Comment
Google News Updates

Google news updatesGoogle has added some great new features to Google News US : Bigger photographs, realtime updates, and Google+ integration. The real time coverage is now available instantly when a new story hits Google News.

If you are an SEO guy like me, this is an excellent place to look for hot trending subjects for article creation ( if you’re already featured in Google News) and desire some instant traffic. With this feature in place it is a no-brainer on deciding what your new blog post should be about! Naturally adding extra features to a Google product would not be acceptable without injecting Google+ into it somewhere. This suggests you can see Google+ conversations on the side of the live coverage page that is pertinent to the topic you are reading. They are also showing +1’s as well as permitting you to contribute straight to the discussion without needing to go to Google+.

This is another proof of how determined Google is to get +1 to paste. Google adds weight to companies that are active on 1+ if you are attempting to break into Google News, it would not hurt to get active on there as well – just stay applicable and useful! Google News has long been a really powerful place to drive traffic from. The hard part is that it’s hard to get in their network, but when you do it’s worth all of the difficulty.

Filed Under: Search Engine Marketing News Tagged With: google, Google News, SEO

What To Ask Your Link Builder or Company

May 28, 2012 by Frank Pipolo Leave a Comment
What To Ask Your Link Builder or Company

these are the top questions to ask your new link builder or link building agencyWe all know that link building is the key to success in terms of SEO.  Now with all of the algorithmic changes that have happen and are continuing to happen the need to have a quality link builder or link building company handeling your link acquation is very important.  Here are some of the questions you need to ask:

Give Me Examples of Sites That Links From Will Help Me?

I like to keep my questions very generic as the goal here is to have the vendor show their knowledge.  I am looking for answers that are multi-pronged.  This answer should be no different as link building has many different purposes such as reputation management, traffic, and SEO results. If you get only one of these aspects of link building like SEO results than that should tell you what they have been focused on in the past.

How Do You Execute This?

The link builder should have done their homework on your site. They should have at least 3-5 pages that reside on your site that they are going to use as an example to answer this question.  If they have not taken the time to give you answers that are specifically for your site or your client’s site then they are not a true professional.

Give Me A Sense Of Your Discovery Strategy?

Your answer should be competitive back link discovery. You want to hear the tools that they are using link Open Site Explorer, Majestic SEO, and Ahrefs.  You also want them to give you top competitors that are in your industry but most importantly, you want them to give you what types of content are driving links to their site.  Like white papers, videos, articles, guest posts, etc.

Who Is Doing The Link Building?

Bigger link building agencies are going to have many link builders or they might crowdsource it.  Just remember that your hiring the company, not the person you are talking possible business with.  Don’t be afraid – ask your contact who is going to be the one doing the grunt work. Get them on a call and ask them these questions and get a good sense of how they are going to do the work. I am not saying that a big agency is bad,  just to make sure you do your research. Also, don’t forget about the single guy shops are they can be a bigger asset here are they are cook, waiter, and dishwasher when it comes to doing the work.

What Do You Consider Black & Gray Hat Link Building?

I love this question. I mean, I really love this question as it has so many different possible answers. So of course you should get the standard “buying links is bad” and I agree but really the question lies with what they consider is gray hat.  Sponsorships? Scholarships? Paid content?  Their answers will give you a sense of the risks they will take.  Will they mention paid links in a way that they use them?

So, the reality is these questions should get you to a good place in terms of knowing your potential link builder. Like anything else, it really comes down to you and your thoughts on the risks you are willing to take for your website as depending on that there really is not a good or bad answer to any of these questions.

 

Filed Under: Search Engine Optimization Tagged With: Open Site Explorer, SEO

VPS – Virtual Private Servers

May 21, 2012 by Frank Pipolo Leave a Comment
VPS – Virtual Private Servers

Go for VPS – Save Money & Nerves

Understanding VPSOne of the smartest and cost effective measures a business can do is to go in for a VPS or what is known as a Virtual Private Server. It has all the advantages of having your own server. It comes at a lesser overall cost and without the consequent botheration of upkeep and maintenance.

VPS is a term used by Internet Hosting Services to refer to a virtual machine, at a remote location, which runs the same software and is just like having your own computer system in the office.   This virtual computer is dedicated to your individual needs and has all security measures to keep your data confidential and safe.

Having a VPS is like having a ‘time share’ on a large computer but goes one step further.  The virtualization extends this basic idea to the entire computer.  The virtualization software provides the illusion that there is more than one computer and peripherals.  Therefore, even though the resources are shared, the virtualization of the computer keeps the virtual servers as separate systems and thus ensures a greater level of security to each VPS.  Each of the VPS systems can run its own operating system and can even be rebooted individually, which gives it added flexibility.

The VPS system has been used for some time on mainframe computer as well as mid range computers.  With the advent of virtualization software technology, it has found increasing use in microcomputers too.  The function of the physical server in the VPS system, is to run a ‘hypervisor’, which then creates, releases as also manages the resources of the ‘guest’ OS on the virtual machines.  A portion of the main server is allocated to the guest OS and this is done in a manner such that the guest is not aware that it is only a part of the whole system.

There are many advantages in using a VPS.  The main advantages are:

  • Lower total cost of owning a VPS.
  • Scalability to meet growing business needs.
  • Improved Flexibility and Reliability.
  • Ease of use.

Cost Savings

A VPS costs much less than a hosted server or dedicated server and yet you get the same capabilities.  This is because a VPS hosting service uses economics of scale to reduce costs.

 Scalability

If your business grows it is possible to upgrade your VPS system.  It can easily be shifted to a larger server or be allotted to additional servers, to match the increased volume of business.  Mirroring and load balancing of servers is one of the advantages of the VPS system.

Improved Flexibility and Reliability

Since the VPS has its own operating environment, you can install whichever operating system or version you choose.  Software can be added or removed as required, to suit your needs for optimum performance.  You can customize the system to gain a competitive edge in your business.

Ease of Use

A VPS is like having your own operating system and is easy to use.  You do not need to worry about maintenance since this is will be looked after by the Service Provider.  They will have backup systems which will operate seamlessly, to ensure that there are no hiccups in your business operations.

A VPS cloud hosting system has all the factors which a business looks for.  It is cost effective, secure, easy to use and can be customized for particular business needs.  You do not need a server room and the consequent security system.  It has all the advantages of having your own computer system.

Author Bio:

Biljana is writer and a technology blogger, publishing useful information and online technology tips as well as latest information on virtual machines usage and  the cloud server storage best practices.

Filed Under: Technology Tagged With: Cost Savings, OS, Service Provider, VPS

Social Media Reporting Intergrated Into Google Analytics

May 1, 2012 by Frank Pipolo Leave a Comment
Social Media Reporting Intergrated Into Google Analytics

We all know that social media marketing is a big opportunity and a great resource for bringing people to your site and making money. We also know that the major search engines are looking at “social signals” in determining the authority or “socialthority” of your site.  Here is another indication that Google is pressing the social networking conversation by integrating social media reporting into it’s Google Analytics web statical program.

Google (Bing & Yahoo) understand that  social networking is happening both on your site (through sharing technology) and off your site (with tweets, likes, re-tweets, followings, circles, etc.).  One of the bigger mysteries of social media is the tracking and understand of how social effects the traffic and conversions for your site.  Like with any analytical program, the goal is to give you more data so that you can make the best decisions and strategies to excel in your market.  Google’s goal is the same.

Google Grants You Three Wishes:

1.  To tie the gap between social media traffic and direct conversions.

2. Giving you KPIs (key performance indicators) that will help with your on and off site social media marketing.

3. Data centric decision making in your social media marketing programs.

Simply Meaningless Without Pictures

OK, so there has to be some lead in to this post! Let’s get to some of the graphs and what do they mean:

showing the social value of your conversions

 

 

 

 

This above report allows you to see the value conversions generate from your social channels.  The term “assisted” is from a previous social media channel referral where the user returns later and converts.  The term “last” means that they came straight from a social media channel and converted. Of course you want all your traffic to be designated to be like this but I would not cry over it being assisted as well.

Measuring The Value Of Social Media

The below graph is where the rubber meets the road in terms of social media value as it will give you the specific social media channel (Facebook, Pinterest, etc.) that is converting for you.

the specifics on measuring your soncial media channels

 

 

 

 

Social Traffic Referrals

This report will identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

measuring your social media marketing referral traffic

 

 

 

 

 

 

Social Media Flow Report

No doubt that this one is slick!  It can be broken down by traffic source, Ad group, keyword, ad content, content type, browsers, flash enabled devices, screen resolution, and so much more. It will also give you multiple interactions for the visitor with fall off and interaction rates.

follow your social media visitors and see where they are engaging.

 

Filed Under: Uncategorized Tagged With: conversions, Google Bing Yahoo, OK, Social Traffic Referrals

Misspellings For Paid Search Marketing

April 24, 2012 by Frank Pipolo Leave a Comment
Misspellings For Paid Search Marketing

google now using misspellings  A few days ago, Google announced in their Inside AdWords blog, that it will automatically adjusting misspelled paid search terms and queries to paid search results.  Google has been using this for their organic search now for sometime.  Here is a screenshot of what it looks like on the organic side.   how google shows misspellings on their organic searchAny user who enters a query with a misspelling or other variation on a common term will be returned relevant, correctly spelled paid search results.

Starting in mid-May, users who misspell a query or enter a singular or plural form of certain terms will see results most likely relevant to their search in both paid and unpaid listings. You may be asking why have they done this?  Well, their answer is like it always is – for its users of course.  Google says in early experiments they have seen advertisers getting 7% more clicks while keeping cost per clicks comparable.  Of course you mileage may vary.

So are you stuck with this new misspelling technology?

Absolutely not.  If you rather not have your paid search ads to show up there will be new controls that will allow you to adjust your keyword matching options.  As you can see from the above screenshot, you will be able to control this in the campaign settings tab under advanced settings.

Stay tuned as in the next few months I will do a case study on this specific tactic and see if it works or does not!

Filed Under: Paid Search Marketing Tagged With: paid search, search ads
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