So you have heard all of the great things about blogs like a blog stands for “Better Listings On Google” and you have decided that it is time to add one to your website. In my post about duplicate content we talked about how Google interprets duplicate content and how a content syndication strategy can play a part in that duplicate content. If you perform your web content syndication strategy effectively and create RSS news feeds you can do wonders to promote your site and help your SEO efforts.
So What Is Content Syndication Anyway?
Content syndication is a strategy that revolves around sharing content like this article to help get the word out about your company or service you provide. The goal is to have other web sites related to your industry or niche pick up or reference your content and give you the ultimate “thank you” which is the almighty link back to your site. You might be asking yourself “Why would I want to share my content?” Well, syndicating your content to other sites has benefits including reaching out to other related web sites which potentially helps build a community around it. Many web site owners are hungry for good quality content, especially Blogs! Sharing with them generates exposure to you and your web site. This in turn means more traffic and links, which is what we all want. As part of your SEO strategy, having many streams of web site traffic from other types of search engine marketing efforts is the preferred strategy and helps maintain long term success. Having others syndicate your articles or blog posts will bring visitors who will leave comments, ask questions, share their thoughts, and provide feedback. This creates a community of people around your site who interact with each other and help spread the word. Hopefully this community will link to you or off your content which means your site will become more popular and become an authority in your niche. Search engines love popular sites or sites that have a higher link authority and it’s likely that you’ll see higher rankings with search engines as the popularity of your site increases.
How Do I Maximize My Content Syndication Strategy?
Now that we have talked about content syndication in general and the major benefits to it, let’s talk about what you do with it. Remember this is going to take time to see the benefits but what do you do and how do you do it will make all the difference in the world. This should be something you should enjoy and are passionate about! Remember, this should be fun. After all, you’re sharing your passions with the world so let’s look at some ways to start your own content syndication strategy.
What Is A RSS News Feed?
Let’s talk about creating RSS news feeds – First of all, RSS stands for Really Simple Syndication and is a feed format that is used to distribute frequently published content. Most feeds can be pushed to RSS readers and Web pages, thus giving you the ability to share your content with others. Users can subscribe to the RSS news feeds of their choice, and then have access to the updated information as it becomes available. What is very important to understand is that RSS plays an important part of Web community participation. Consider RSS to be the “glue” that holds the community together.
You can find RSS in many different places and used for a variety of things including blogs, products, and online inventory. My blog or any blog that frequently updates its content should have an RSS feed as they are one of the best ways to help you keep up with the latest contributions of people or sites you follow.
Here are some tips to help create your RSS feed:
- Go to Feedburner and set up an account. This will allow your feed to be consumed by others.
- Sign up for Twitterfeed.
- Syndicate your feed on your various social networking profiles.
- Do a Google search for “RSS directories” and submit your RSS feed to them.
The majority of social networking sites will take your RSS feed and display it as a status update to your friends and followers. This is nice because it allows you to add new content to your Web site or blog, which is then automatically updated and displayed on your social media profiles.
TwitterFeed is a great tool allowing you to syndicate your RSS news feed to multiple social networking sites such as Twitter and Facebook. In addition you will want to submit your new content posts to social bookmarking sites. I like to introduce new people to social media slowly so here is a quick start list:
- Google Bookmarks
- Yahoo Buzz
Developing you content syndication strategy can be a powerful tool to help you get out there and be heard. Take time to learn more about these techniques and incorporate them in your overall Internet marketing strategy and you will see very good results. I look forward to hearing your comments and other techniques you use to syndicate your content.