• Services
    • Link Building
    • Website Content Creation
    • Local Search Marketing
    • Brand Reputation Management
    • Paid Search Management
    • Landing Page Optimization
    • Social Media Marketing
    • Internet Marketing Services
  • Blog
    • Paid Search Marketing
    • Video Marketing
    • Link Building
    • Search Engine Optimization
    • Landing Page Optimization
    • Social Media Marketing
  • Internet Marketing News

FP Internet Marketing

Strategic Online Marketing Ensuring Long Term Success

Internet Marketing » Archives for badges

Using SEO Badges For Link Building

February 3, 2011 By Frank Pipolo Leave a Comment
seo badging for link building

SEO Badge Update

One of the best case studies of how a SEO badge can give your site a tremoundous boost to your link building campaign is Yelp.com. Back in the 2008, SEOMOZ worked with Yelp to drive more organic traffic.  They had suggested SEO badges that would be given out to the service providers. Within these badges were three links back into Yelp. As you can see from the screenshot below the big jump in backlinks (links that point back into a website) this tactic really worked! Just another example of the power of the SEO link building badge!

seo badging for link building

Link Building With Badges

As you know we talk a lot about link building here for a bunch of reasons. Developing a solid inbound link building strategy is very time consuming and will not give you that overnight success we all look for in our SEO efforts but the more link building tactics we use the better chance our success rate will be. I want to talk about using a homemade badge to help build link popularity to your site.

Let assume you have a B2C or B2B site. I am going to use Yellow Bear Shop.com (YBS). This site is owned by Julie, one of our readers of my blog. YSB is a site that specializes in gifts for babies and has thousands of products to choose from. Let’s leverage customers from YSB to help drive link popularity into the site.

Our SEO Badge Process

First of all we need to create a set of badges for the B2C side and the B2B side. So we have created “Preferred Shopper” and “Preferred Partner” badges that available for anybody who has a website to display. Now the challenge is how do you get consumers and businesses to display your badges? I would offer an exclusive incentive such as free shipping or a small discount as I feel this will satisfy the “what’s in it for me” syndrome. Yes, some might display your badge without a need for something in return but I do feel this will really lift your usage of others displaying the badge and thus increasing your inbound links and showcases that you have good relationships with your customers/partners, which is very important for search engines to see and “realize” your network growing.

SEO Badge Design Tip

I would also suggest you design your badges in CSS as image replacement as this will allow you to use anchor text in the badge which is very important in your link building strategy. Be careful to use only the words that describe your badges in that anchor text as you do not want to show the search engines anything that they would consider SPAM.

Filed Under: Link Building Tagged With: badges, inbound links, link popularity, SEO, seomoz, Yelp

Stay Connected With Us:

RSSTwitterFacebookLinkedinStumbleUpon

Your Online Success Starts Today!

Captcha image for Custom Contact Forms plugin. You must type the numbers shown in the image
Wordpress plugin expert and Rockville Web Developer Taylor Lovett

Return to top of page

FP Internet Marketing . 11645 Belle Haven Drive . New Port Richey . Florida 34654 . Copyright © 2011 ยท Log in