Too many reciprocal links, those from your own network of sites or clearly paid-for links, will scream to the search engines that you are trying to “game” them and you will get smacked. just ask JC Penney!
What you need instead are one-way links from a wide range of different sites, the more authoritative the site the better. The best and most effective way to build links quickly is to create quality content and network with your industry but that is something that can take a real long time to build up.
Your link building strategy has to include a good nucleus and we feel that when it comes to any good SEO link building campaign you need to have these sources below. Whether you are a seasoned link building expert, or new to the SEO field this post can help you out. So let’s take a look at these great places to get authoritative links!
Wiki Link Building
Of course many know of Wikipedia that allows a section for external-links or additional-resources allowing contributors to link out to various sites that may enhance the value of the wiki entry currently being read or edited. Others, like Google Knol, actually provide the ability to add in-content external links both within the article itself AND as resources at the end of the article.
Wiki links are no-followed thus the effectiveness of these outgoing links are limited but, nevertheless there are still many quality wiki-related sites and resources that do generate do- follow backlinks if utilized correctly such as:
- Goggle Knol – Like anything you do with Google, you need to build trust. Knol is no different but eventually your Knol articles should get approved and begin passing PageRank into your sites. Google does admit that brand new pages and new authors’ links will likely remain nofollow for a period of time and once Google determines you are posting quality content and not spam, eventually links from your articles should be allowed to pass link juice, which should be a great addition to your link building campaign.
- My WikiBiz – All links are do followed and allow for personal and business pages. They will take about 1 hour to complete and Google will index it within 3-4 hours.
- Google Places – Most people do not think that this is a good place to link build from but it really is especially if you or your client is more local. Businesses are allowed to post a link to their Web site on their Google Place page, however it’s not a direct link and will not affect your link profile. I like it as it’s a verified sign that the business is real, has an address and is not likely to be spam.
Links From How To Sites
The Web is full of quality how-to sites that provide quick and easy-to-follow step-by-step guides. These sites also provide the ability to rank for their keywords that they are having a hard time on their own site to rank for. As you have heard, Google has been hunting down these sites recently and penalizing them but there are some that are still very good to get a link from. One of them is instructables.com which is a community-powered site that allows users to sign-up for free accounts and submit how-to articles on any topic they want. These articles are also nofollow links within content, but articles on the site can be a good source of traffic and will rank well.
Press Release Links
Press releases are a great source for receiving one-way links and have numerous benefits outside of link building. If you want to get the best bang for your buck with press releases, then PRWeb is the way to go. For $200 you get all the SEO and SMO bells and whistles, including keyword-rich anchor text and trackback tracking. This is hands-down the best value of all the paid release services out there.
Now there are several free press release distribution options that will generate quality one-way links back to your site. Most of these free release sites don’t allow links in the body of the release but you get the “Visit our Web site” link in the Press Release Contact Info profile box however, making these worth pursuing.
Some of the more popular free resources:
- PRLog – Hyperlinked keyword tags in the body of the press release.
- Free Press Release Center – Hyperlinked keyword tags.
- PR.com – One hyperlink in the release body and in the profile page of free releases.
- 24/7 Press Release – Profile hyperlink and hyperlinked keyword tags.
Some of these sites do have a daily limit to the amount of releases they will send so make sure you get your release out early in the day so you get yours out!