Infographics have become a great tool in the SEO toolbox. So you have come up with a real great one that you know everyone in the world will want but now what? How do you get the world (or the target community) to really give it wings and have it take off? A study done by Milward Brown showed that only 15% of infographics go viral and if you outsource developing this inforgraphic the ROI is pretty risky.
That being said, if you have a good social media strategy or nice database of past/current customers then moving forward with inforgraphics is still a great strategy. Let’s talk about the ways you can promote your new infographic:
- Advertise on some social media sites – again the goal of the infographic can be to increase share of voice and what better place to this on social media sites such as facebook? Spending a couple hundred dollars on facebook or stumble upon can assure you that you have put the right target in front of it.
- Submit to infographic directories and blogs – kind of self explanatory but these sites thrive on fresh new inforgraphics and the visitors that come to these sites are highly engaged. Some great places to submit are – infographics showcase, column five media’s blog, and infographics directory online.
- Create and distribute a press release – I am still a press release fan in terms of them being part of your SEO strategy. A well crafted and distributed press release centered around the creation of the infographic can quickly find a way to your targeted audience.
- Leverage social media – honestly this can be done with or without a great social following – it does make it more difficult to leverage this if you do not have a strong social media strategy but you still need to leverage the social community. Some infographic development companies like column five media offer distribution through their social network as part of their development services.
- Let your main target market know – have a list of the top 25 to 30 sites you will reach out to prior to having the infographic designed. You can spend thousands of dollars on these things and if you have no idea who to target you will have very little chance to succeed. You need to craft this email specifically for each site and you must convey to each site why this content is valuable to them. Don’t sell it to them though!
- Make it shareable and easy to put on their site – the infographic should have its dedicated page on your site and make sure you have social integration. Also, having the code box underneath the infographic so people who want to embed the infographic on their own site have to do nothing more than cut and paste. SEO software company, BrightEdge did a resent study of the top 10,000 websites and showed that nearly 50% of these sites did NOT have social integration.