For this SEO review we are going to target the term “divorce lawyers” which is a very popular search term (over 12,000 searches a month via Google’s AdWords tool) and has moderate competition (with over 3 million pages in the Google index). You can see from the graph to the right, the term interest for divorce lawyers for the past year has been steady.
Our example website is Divorce Lawyer Source which is located at http://www.divorce-lawyer-source.com. I like this site a lot as it is more of a portal and fits the type of site that you would expect to see when typing a search term that is a generic as:
- Divorce Lawyers
- Divorce Law Firms
- Divorce Attorney
- Lawyers for Divorce
On Page SEO Review For The Term Divorce Lawyers
This is where our example does a very nice job from a on page perspective. Our example term, divorce lawyers is used in the domain name, in headlines, within the body copy a few times, in the title and description tag of the page. Very nicely done.
Law Firm Critical SEO Elements
Divorce Lawyer Source hits the mark here as well. The page provides complete access to the search engines to allow spidering, uses a broad range of keywords that are similar to the main keyword such as child alimony, child custody rights, marital separation and custody for fathers.
Attorney SEO Suggestions For The Term Divorce Lawyers
- The exact usage of the term is not used in the current title (Family Law Attorney – Divorce Lawyer Child Custody Mediation) – my suggestion would be ” Find Divorce Lawyers, Family Law Attorneys, and Child Custody Mediation”
- The exact usage within the body copy of the site.
- The exact term in the ALT tags of images. There is a great opportunity to drive traffic from image engines like Google and Bing.
- Emphasize the exact term (once included) in bold. The search engines still give a little extra boost for this.
- Shorten description – currently the description is ”Divorce lawyers specializing in family law, child custody, child support, alimony, marriage annulment & legal separation through a network of experienced divorce attorneys.” Right at the 157 character level the search engines stop and cut the rest off.
- Remove keyword tag – This tag has been long dead and plays really no part in your rankings.
Law Firm SEO – Final Grade
I give this site a solid B-B+ for how it currently is. What I really like about this site is that it fits the keyword. So what does that mean? Many clients want to be placed high on keywords that are to generic for their website. If you use our example keyword phrase and you provide these services in only one or two locations, being ranked for this keyword will not give you the type of business you need to keep up with the SEO effort to get ranked. Since this site is more of a portal or directory, it offers a wide range of states that provide divorce services and makes this a great site for the term.