Let’s be honest – where there is demand, there are scams and there are plenty of bad SEO service providers out there. Everyday more sites are going live by small business owners looking to make their dreams come true and they have little knowledge of search engine optimization and how to find a good SEO service provider. So here are a few tips that will help you find what what you are looking for.
When your business is based on a website and relies heavily on the web to get your conversions or to get people to find you, definitely you need the help of search engine optimization or SEO. Especially in the organic results where most of the really good traffic actually comes from. If you want to succeed in your own online business, you certainly want to rank at the top of these results.
But achieving it is not easy especially if you are in a highly competitive industry or what they often called a niche. You need all the help that you can get. If you know next to nothing about seo, you can educate yourself about it through free and paid means. But it is best that you leave the task of doing your website’s seo to a good seo company who has the experience and the expertise to get the job done for you. You pay an extra for this but think of it as a great investment and from which you will be reaping equally great rewards for the years to come.
SEO Service Providers – Level of SEO Expertise
The majority of service providers in the SEO industry are less than 7 years old. Overall the industry is fairly young and try to offer the full gamete of search engine optimization services. Not one company can offer every service at expert level for your business and this is really the first tip in finding the right SEO firm. I will tell you that I offer graphic design services but I am not an expert at it. I work with really talented designers such as MDO Studio that are really awesome. I am the type of person who is not going to tell th e client what they want to hear in order to get the sale. Finding a service provider who can be honest with you about their level of expertise is tip number two.
How Strong Are Their SEO Keyword Research Skills
I can not stress this enough that the success of your online business is dependent on the keywords you target. Think of it as the foundation of your soon to be newly built home. SEO keywords are the starting point with any search engine optimization even from the domain name choosing! You need to know what keywords you should be targeting to help you get a high ranking in the organic search results. You need to know what keywords your potential customers will be searching for and definitely aim for those keywords. Your SEO company do this seemingly tedious process for you and come up with the best keywords for your website or business.
If keywords are the foundation of your new home then links are the frames of the walls! Link building fuels your search engine optimization. Because the best way for your website to rank for a certain keyword you need a good link building strategy built for it. It is all about the anchor text that carries your keyword. It is all about linking to relevant websites. It is all about getting links from reputable sites and so on and so forth. Your seo company should be able to provide you an effective link building campaign to give your site the boost it needs. If they insist on not providing this service or outsource this run Forest run!
How Much Social Media Marketing Do They Do?
The Internet is all about connecting with other people and usually this is referred to as social media. More and more SEO firms today are offering social media marketing in addition to their other usual SEO services. Find an SEO company that has a good grasp of Web 2.0 and social media marketing with a track record of working within that sphere. You need to have a basic SMM strategy to move your awareness forward. I believe social media marketing has a place in all Internet marketing strategies and has become even more of a necessity since both Google and Bing have announced that they are using social media metrics in determining their organic ranking of websites. A good SEO firm will take into consideration these factors and present the right SMM strategy for you. If they try to sell you that SMM is the keys to the castle, they are tipping their hand that they are not very good at SEO.