For my search engine optimization on page SEO review, I am going to use the term Los Angeles criminal defense attorney with the example site – The law offices of Darren Kavinoky with office located throughout California. This is another great term to perform attorney geo specific SEO for as this term has low competition in Google, is a very popular term used, and will produce extremely high quality traffic. Currently, the example website is ranks in the top 10 (nice job) for the term but is up against the dreaded “ terrible 7″ local listings which pushes his placement on the 1st page below the fold.  With some of my suggestions we should see a top 3+ positioning after performing my suggested attorney search engine optimization tweaks. So let’s do this shall we?

On-Page Keyword Usage For Term Los Angeles Defense Attorney

The page that ranks in the top 10 (http://www.nocuffs.com/) really does miss the mark on keyword usage.  Good news is that it is ranking very well even without the correct law firm SEO applied to it. Let’s start with the title tag.

Attorney SEO – Title Tag

Currently the title is “California Criminal Defense Lawyers, Drunk Driving Defense Attorneys – Legal advice about criminal law, domestic violance, DUI laws, drunk driving, expungement and drug cases.” The title tag should contain the phrase we are optimizing for in it’s exact for and at the beginning of the title. My recommendation for the title tag should be – “Los Angeles Criminal Defense Attorney|Kavinoky Law Firm”.

Body Copy Keyword SEO Usage

Our term, Los Angeles criminal defense attorney is not use in a “H1″ Heading, in the body copy at all, the URL of the page, is not bolded in the copy (how can it as it is not used in the body copy) and images are not optimized.

SEO Law Firm Suggestions For Los Angeles Criminal Defense Attorney Term

• Broaden keyword terms in title – take a look at our usage of Google Wonder Wheel. Using terms similar to your term that you want to rank for will give the search engines the right idea for what the page is about. 
• The content needs to contain the term Los Angeles Criminal Defense Attorney at least 3-4 times. Got to give the search engines the hint to what you want this page to rank  for.
• Need to get the exact keyword term in the title tag. You can take a look at  my example in the beginning of this post.
• Optimize image names and ALT information with targeted keywords. This Google & Bing Images is my friend!
• Keywords in URL. This is a great place to start prior to writing content.
• Use of “H1″ Heading.  Real important to get your keywords in your headlines especially in the most important one.
• Page title is too long. Should be no more than 65 characters.
• While you have added your top keyword phrase in the content, us bolding or emphasizing to give the search engines an extra push that this is what the site is all about.
• Need to implement a description tag. It is important to have a good description tag that gives the visitor more detail on what the site is about, includes the targeted keywords phrase in it, and entices the click into the website. I suggest ” Renowned Los Angeles criminal defense attorney, Darren Kavinoky is committed to defending people accused of crime in every California courthouse, in both state and federal court”.

Current On Page Grade

In it’s current state, I would grade the on page SEO as a solid F. Ok, at this point you must be saying “how can this page grade an F and still be ranked in the top 10?  What this website has a nice amount of links from other websites pointing into the site.  The other sites that are pointing this example website are websites that are owned by the same law firm.  This type of attorney search engine optimization tactic is considered “gray hat”, not white or black.  The content on these “sister” sites is unique and relevant to the actual domain but really can be combined into one global site.  If this was ever reviewed by a human reviewer from Bing, Yahoo, or Google it could be very interesting in what they determine and how they would react to this.

The world of SEO is such an unknown some times and this review is a perfect example of this.  There are so many factors that play into good organic rankings that SEO reviews of any kind are a “guide” than the “law”. This is an awesome example of how a site that is not optimized well on page can still rank well for the terms it wants to rank well for. But like anything in life, it can always be done better and by doing this will only drive more traffic to the web site.

For my search engine optimization on page SEO review, I am going to use the term Minneapolis product liability attorney with the example site – The law offices of Jeffery A. Jones located in Minneapolis, Minnesota located at http://www.jeffjoneslawoffice.com. This is another great term to perform attorney SEO for as this terms has low competition in Google, is a very popular term used, and will produce extremely high quality traffic. Currently, the example website is ranked 15th for the term and with some of my suggestions we should see a top 5+ positioning after performing my suggested attorney search engine optimization tweaks. So let’s do this shall we?

On-Page Keyword Usage For Term Minneapolis Product Liability Attorney

The page that ranks in the top 20 (http://www.jeffjoneslawoffice.com/PracticeAreas/Product-Liability.asp) really does miss the mark on keyword usage.  Good news is that it is ranking very well even without the correct law firm SEO applied to it. Let’s start with the title tag.

Attorney SEO – Title Tag

Currently the title is “Drug Product Liability Attorney | Minneapolis Minnesota Automotive Defects Lawyer | MN Drug Recall Law firm”. Currently the site is breaking the #1 golden rule in SEO which is going for to many keywords on one page. Think of keyword targeting as a homemade soup. To many things makes the soup taste like …. and optimizing for to many law firm related keywords makes a page rank for nothing. My recommendation for the title tag should be – “Minneapolis Product Liability Attorney, Jeff Jones|MN Product Liability Law Firm”.

Body Copy Keyword SEO Usage

This is really where you see why the site is not ranking for Minneapolis product liability attorney.  The term is not use in a “H1″ Heading, in the body copy at all, the URL of the page, is not bolded in the copy (how can it as it is not used in the body copy) and images are not optimized.

SEO Law Firm Suggestions For Minneapolis Product Liability Attorney Term

• Broaden keyword terms in title – take a look at our usage of Google Wonder Wheel. Using terms similar to your term that you want to rank for will give the search engines the right idea for what the page is about
• The content needs to contain the term Minneapolis Product Liability Attorney at least 3-4 times. Got to give the search engines the hint to what you want this page to rank  for.
• Need to get the exact keyword term in the title tag. You can take a look at  my example in the beginning of this post.
• Optimize image names and ALT information with targeted keywords. This Google & Bing Images is my friend!
• Keywords in URL. This is a great place to start prior to writing content.
• Use of “H1″ Heading.  Real important to get your keywords in your headlines especially in the most important one.
• Page title is too long. Should be no more than 65 characters.
• While you have added your top keyword phrase in the content, us bolding or emphasizing to give the search engines an extra push that this is what the site is all about.
• Cut down description tag to around 150 characters. I do like what the site currently has it is just to lengthy. I would cut it down to – “Free consultation and legal advice from Minneapolis product liability attorney Jeffrey Jones; experienced trial representation for Minnesota families”.
• Remove keywords from keyword tag. Search engines do not read this tag anymore and no real reason to use it.

Current On Page Grade

In it’s current state, I would grade the page a C minus. Again, the page has a solid page two ranking and with just a few Law Firm SEO tweaks this example site can make it into page one results and gain some real qualified traffic.