Law Firm Internet Marketing Ideas

Law Firm SEO  - Pulling Customers From Everywhere on the Internet

Statistics reveal about 67% of US residents use the internet in their daily lives. Whether one needs to update their status, or needs to find a solution to a problem such as finding a lawyer; the Internet is the best place to look. Since, such a varied audience uses the Internet, it has become a boon for marketing professionals. By the use of the internet, marketing has become efficient and cost-effective.

Nowadays, marketing for lawyers is usually done on the Internet. The web has spread its tentacles everywhere to reach a wider range of people; websites, emails, social media, blogs. For successful internet marketing, law firms should incorporate all of these means, to get maximum output.

Email Marketing For Lawyers

One of the most cost-effective and productive solutions for law firm internet marketing is Email marketing. Despite of this fact, firms are usually reluctant to publish their newsletters on a regular basis. This is because they fear that they don’t have much content to share. They think what they’ll publish is, perhaps, what people already know, and so find it futile to engage in this activity.

If you find yourself stuck in a similar position, you are under-estimating your capabilities. You have many more ideas than a layman. Remember, you are the specialist in this industry. Besides, the knowledge of people in this subject is very limited and even an apparently inconsiderable piece of information would be of great interest to them.

Law Firm Web Design

An attractive and content-rich website is indispensible for law firm marketing. There are, however, a few points that should be taken into consideration in designing a lawyer’s website. The website should not be embellished with too many images andor animations because this will only delay the user from getting to pertinent information. The overall format should be impressive and formal; poor color schemes could give your customers an impression that you are not a professional.

The navigation of the website should be quite intuitive. The client won’t spend an hour to search for something on a particular website, so whatever heshe is looking for, should be available to himher quickly. Content should be coherent and in simple English. It should sound informative and give an impression that you are the best in your practice.

You can also employ analytics to know more about your users; where they come from, what keywords did they search for to reach here, etc. This will help you improve accessibility of your website.

Uploading Your Law Firm Videos On YouTube

You must have logged on to YouTube. Have you ever noticed people following each other on a stupid, amateur video, which hardly delivers any useful information? The reach of the website is beyond limits. It’s has become an indispensible tool for marketing.

Essentially, YouTube is a place where you can share your videos with anyone you like. Let’s say, you have shot your trip to Vienna, and wish to share it with your friends. What you will do, is that you will upload your video on this website and send the link to your friends.

Although, YouTube has evolved to facilitate personal use, people have gradually come to know its strong impact on business and marketing. You can reach a larger audience using this website. However, if you want an avalanche of audience on your video, your video has to be irresistible. So make your videos exciting and informative- a formula for many viral videos – and you’ll see people coming.

Stay tuned for part two of this article as we will talk about contextual marketing, blogging, and social media for attorneys and law firms.